Inauguration day is going to be big. Not only is the first black/biracial president going to be sworn in, but Facebook is joining with CNN.com, reports WebNewser.
“What we’re doing is we’re bringing status feeds from Facebook in line with CNN.com live,” CNN.com executive KC Estenson told WebNewser in this video. “You’ll be able to watch the inaugural events, the parade and the speech itself, and have status updates from Facebook happening in real time side by side.”
This seems like a smart way for CNN to utilize the millions and millions of people who use Facebook. Someone might not go to CNN.com, but will go to Facebook.
The CNN Facebook page, yes they have one, says:
Whether you’re at the office, at home, at the library, or anywhere else, you can share this moment in history with your Facebook friends live, as it happens.
What do you think of this move? I think it’s sort of funny to see CNN trying to make itself have a new brand image, being cool and hip, and working with Facebook. But it could also be an awesome way of bringing more eyeballs to their Web site. I guess we’ll see what happens on Jan. 20.