Micro-payments at Wall Street Journal

Many have been saying newspapers need to start charging for content. Doing so might help the industry, hopefully.

The Wall Street Journal is taking the plunge. The company will start charging for individual articles on its website. It’s not clear how much the fee will be but it will start this fall, according to this Financial Times story.

The move will position the Journal as the first big newspaper title to adopt a model many are cautiously studying as they seek to reduce their dependence on plunging advertising revenues.

Who knows if people will agree to pay for individual articles or not. The general mentality seems to be, why should I if I can get this information somewhere else, for free? Perhaps the readership of the paper will help- maybe they’ll cough up the cash for the stories. 

Wonder what other papers will announce a similar move soon.

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Filed under New ideas, Newspapers in general, Online

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