Wired EIC: I don’t use the word “journalism.”

Salon.com recently interviewed Wired’s Editor in Chief Chris Anderson.

Some things that come out of the interview:

  1. Anderson equates the terms “journalism,” “news,” and “media” with a horseless carriage. They are “meaningless” terms, simply “standing in our way.”
  2. If the San Francisco Chronicle went out of business, Anderson wouldn’t notice.
  3. Being a part of the media might be a part-time job, if that.

This interview was simply fascinating to me. Wired has millions of page views, yet ultimately, how profitable is it?  Anderson’s answer:

Across the hall, there’s wired.com. It has about 120 million page views a month, it’s one of the biggest sites in the world. We pretty much run it and break even. But that’s completely arbitrary; we decide how to do it. We have paid journalists, we have blogs. There’s user-generated content and then there’s magazine content with six months of research and 8,000-word stories. Some parts are edited, others are not. We make millions of dollars in revenues, and we decide whether we want to be profitable or not.

Will Wired fold sometime in the future remains to be seen. Anderson has one really great thought: Things are always changing. While something may work to make the internet profitable in the present, that same idea might not work in the future. It just underlines the fact that the web is fluid. We have to be fluid in order to effectively work with it.


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